About Oulo

Our Ethos

oulo is an active lifestyle based brand that thrives by offering clothing that can be worn round the clock, whilst providing comfort, style and durability. Our vibrant range is designed to make you feel confident and empowered from studio to street.
Founded around the philosophy that you should never have to overpay for high quality active wear, makes us a one stop shop for the hottest and latest athleisure styles out there. Our goal is to source the best quality materials and designs and bring them to you at a pocket friendly price tag.

Sustainability and People


At oulo we recognize the need and importance of a sustainable future and are committed to enhancing our product range as the world continues to move in this direction. We are committed to a future that respects our planet.

Our main priority for 2021 is to transition our existing and most popular styles over to sustainable fabrics. Our existing project involves sourcing recycled polyester and nylon for our upcoming Spring and Summer collections as well as our unique bamboo range (STANDARD 100 OEKO-TEX) launching in February.

We are constantly working with our suppliers who guarantee enhanced quality while minimising negative impact on a social and environmental level. Before dealing with our suppliers, we ask them to reassure us that working conditions are fair along the supply chain and ask them to provide where possible, the relevant certificates for verification. Not only do we want our garments to have positive impact on those who use them but for those who make them and the world they were created in.